Waley is a NY-based ad / video director with a sense of humor inherited from his delightfully weird Chinese immigrant parents. He’s directed for McDonald’s, Iberia Airlines, a Phoebe Bridgers & Conor Oberst produced album, a tech startup, various fashion / beauty films for brands in NY and Korea, and an autobiographical music video 16-minute short film hybrid for TikTok-viral Korean indie rock artist The Black Skirts (검정치마).

He loves quirky comedy even in serious situations, clear & direct storytelling, stylized art direction with story purpose, grounded situations, exploring a character’s memories and fantasies to discover what makes them tick, and fashionable cool that’s driven with heart.

In his free time, he likes to read, go to the movies alone, and practice silly goosery.